From Amazon To Walmart Retail Success

Project overview

Client: A niche supplements brand

Platform: Walmart

Project Timeline: 2024-Present

Challenge

The supplements category is one of the most saturated on Walmart.com. Despite strong brand recognition on Amazon, breaking into Walmart required overcoming high competition, expensive CPCs, and low initial visibility. The brand needed a clear launch strategy, rapid optimization, and a pathway to position itself as a premium choice in a crowded market.

Services provided

Systematic Walmart Launch

Full account setup, category analysis, and structured campaign planning to position the brand from day one.

Advanced PPC & Targeting

Precise keyword grouping, branded protection campaigns, and growth-focused targeting to balance profitability and visibility.

Custom Brand Shop Design

A Walmart storefront with banners and lifestyle visuals to boost trust and create a premium shopping experience.

Project execution

Keyword & Campaign Strategy

We divided search terms into profitability-focused and growth-focused groups while immediately launching branded campaigns to protect market share.

Sponsored Brand & Video Ads

Brand awareness campaigns linked directly to a custom Walmart Brand Shop, boosting trust and conversion.

Operational Excellence

Optimized listings, quick responses to customer inquiries, and fulfillment standards consistently kept LQS above 90%.

Walmart Fulfillment Services (WFS)

Leveraged WFS for fast shipping, better customer experience, and eligibility for the Pro Seller Badge.

The Approach

We combined insights from the Search Impression Share Report and Item Keyword Report to uncover untapped keyword opportunities. This data-driven structure refined targeting, reduced CPCs, and maximized ROAS while balancing profitability and growth.

The impact

Walmart.com Success

Within months, the brand hit $40,000 in monthly sales at a 6.4+ ROAS, carving out visibility in an ultra-competitive category.

Retail Expansion

Consistent performance and strong signals led Walmart to invite the brand into physical retail stores — expanding reach far beyond e-commerce.

Key Takeaways

Dividing campaigns into profitability vs. growth unlocked sustainable scaling.

Cross-report insights sharpened targeting and reduced CPCs.

Operational excellence (90%+ LQS, fast fulfillment) was critical for success.

Strong Walmart.com performance directly opened the door to retail expansion.

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