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Amazon PPC

Fractional CMO of marketplace

Why Your Amazon Ad Data Doesn't Match Your Sales

Your ad console reporting more units than the business sold? Here's the attribution math behind it.

Amazon PPC

Fractional CMO of marketplace

What Is a Good ACOS on Amazon?

There's no universal good ACOS. Learn to calculate the break-even number that's actually right for your margins.

Amazon PPC

Fractional CMO of marketplace

Sponsored Product Audiences on Amazon: A Guide

Amazon quietly added a new bid layer inside Sponsored Products. Here's what it is and how to use it.

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