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PPC Management
Profit Optimization
Amazon PnL-Driven PPC Management
Revenue is growing. Is your profit keeping pace?
If your ACoS looks fine but your margins don't, this is probably happening to you. Enflet's Amazon PPC management is built around your margins, not your ad spend.
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Your PPC should optimize for the
right number
TACoS alone doesn’t measure profit
A 12% TACoS sounds great.
But if your COGS are high, your FBA fees just increased, and you're running a promotion, that 12% might mean you're losing money on every sale.
TACoS doesn’t account for that. If your agency doesn’t have your cost structure, it can’t optimize against it.
Scaling revenue and shrinking your margins at the same time
More spend. More sales. Less profit per unit.
It's the most common trap in Amazon PPC and almost no brand catches it until the numbers get uncomfortable. By then you've built a business that's busy but not profitable.
PPC decisions need your cost structure
Daily decisions about where your ad dollars go need to account for what it actually costs you to sell a unit. Without your COGS and fees, a strong ad result can still leave you with less profit.
The metrics in your weekly report don't connect to your bank account
Impressions. Clicks. ROAS. ACoS. Spend. Revenue. None of these, on their own, tell you if you made money this month. Your reporting needs to connect ad performance to costs and net profit.
PPC isn't a marketing problem. It's a profit allocation problem.
The question isn’t how much you spent or what your ROAS was. It’s whether every dollar you put into ads came back as profit, and how to make more of them do that. That’s what we’re built to answer.
How We Work
Every PPC decision connected to your real numbers.
What you get in 30 days
1. PnL Dashboard Sync
We start by connecting your COGS to a live PnL dashboard. For the first time, every campaign, every ASIN, every keyword gets measured against actual unit economics, not ad platform metrics. This is the foundation everything else is built on.
2. Profit-Per-ASIN Mapping
Before we touch a single bid, we know which ASINs are profitable at current spend levels, which are breaking even, and which are actively losing money at scale. We establish that baseline in week one.
3. Bid and Budget Decisions Tied to Margin
We don't ask "what's the ROAS target?" We ask "what's the maximum we can spend on this ASIN and still hit your margin floor?" Every bid adjustment, every budget reallocation, every campaign structure decision is made against that number.
4. Reporting That Connects to Your Bank Account
Your monthly report shows you one thing clearly: did we improve your bottom line? Revenue, spend, COGS, fees, and net profit, in one view. No vanity metrics. No hiding behind impressions and click-through rates.
What You Get
What’s Included in Your PPC Partnership.
Full PPC management
Campaign builds, bid management, structure, search term optimization.
PnL dashboard synced with your COGS
Live unit economics across every ASIN.
Profit-per-ASIN mapping
Before any budget decisions are made.
Monthly reporting
Tied directly to net profit movement, not ad platform metrics.
A flat retainer for PPC
Our Sponsored Ads management fee is scoped to the work required, not a percentage of Sponsored Ads spend.
A team
that has seen your cost structure and makes every decision against it.
Who This Is For
Who this is for
Brands doing real volume who are watching margins compress
Revenue is up. Profit isn't keeping pace. You have a suspicion your ad spend is part of the problem but your agency's reporting doesn't give you the visibility to confirm it. We will.
Brands whose agency reports metrics but never talks about profit
You get a weekly report full of numbers. None of them directly answer the question: did we make money this month? If that sounds familiar, you already know something needs to change.
Brands ready to scale, but only if the unit economics hold
You can grow. But not if every additional sale costs you margin. Before you pour more into ads you need to know exactly which ASINs can scale profitably and which ones can't. That's the first thing we tell you.
Real Results, Real Numbers
Two anonymized accounts we rebuilt around profit, not a magic ACoS number.
Outdoor brand: rebuilt around profit
A brand doing ~$900K/month came to us with a busy account: hundreds of campaigns, branded search carrying the efficiency, and one flat ACoS forced across products with very different margins. We mapped every campaign to a goal, isolated branded from non-branded, and gave each campaign a job.
- Revenue: ~$900K to ~$1.15M / month
- TACoS: ~22% to ~15%
- Cleaner structure, stronger margin, and clear visibility into what drove growth.
Skincare brand: good metrics, no money, until we read the clock
A $2.1M/year skincare brand looked healthy on paper (~31% ACoS, ~18% TACoS), but margins that should have been 35% were coming in near 12%. The account was paying ~$24/click for late-night research-mode shoppers who converted badly. We rebuilt bidding around six shopper-intent windows.
- Ad spend: down ~20% (~$12,400/month of waste cut)
- Revenue from ads: up ~14%
- TACoS: 18% to 12.3%
- Profit margin on paid traffic: 12% to 28%
"I thought we needed more spend. Turns out we needed to spend smarter."
A flat retainer built for PPC.
Sponsored Ads management shouldn't become more expensive simply because your media budget increases. Our PPC engagement is scoped around account complexity, catalog size and the work required — not a percentage of Sponsored Ads spend.
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PPC fees don’t automatically rise with media spend
Sponsored Ads management scoped to your account
A clear monthly PPC management cost
Flat monthly retainer. Scoped to your account.
No setup fee
$2,500–$6,000/month
Depends on catalog size and account complexity. Includes full PPC management, PnL dashboard setup, and monthly profit-focused reporting. No percentage of Sponsored Ads spend.
First month includes PnL dashboard build and full profit-per-ASIN baseline. You'll know more about your account after 30 days with us than you have in years.
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