AMAZON DSP

Amazon advertising beyond the search.

Amazon DSP connects your brand with customers across Amazon and beyond.

Enflet connects that media investment to the rest of your Amazon business.

Let's Talk DSP

Abstract Enflet Amazon advertising illustration

Experience across brands including

Amazon gets more complicated when Amazon isn't your whole business.

For an Amazon-native business, advertising can often be evaluated largely inside Amazon.

For an established consumer brand, it can't.

Amazon sits alongside retail, DTC, brand marketing, finance, inventory, promotions and broader media investment. Decisions made inside the advertising platform affect and are affected by the rest of the business.

DSP adds another layer.

More audiences. More inventory. More measurement. More data.

The challenge isn't accessing it. It's knowing what to do with it.

Your DSP team should understand more than DSP.

DSP performance doesn't exist independently from your Amazon business.

Audience strategy changes with product economics. Media investment changes with inventory. Promotions change conversion. Sponsored Ads influence demand capture. Brand investment changes what performance media can accomplish.

We look at the whole system.

That's how Enflet already operates across Amazon, and it's how we approach DSP.

Media execution informed by marketplace intelligence.

Experience built around serious brands.

GARMIN

Global consumer technology. Complex Amazon environments.

SWAROVSKI

Global luxury. Enterprise-scale brand environments.

VICTORINOX

Long-term Amazon advertising partnership.

Your CMO shouldn't need to understand Amazon DSP to understand your Amazon DSP report.

DSP can produce an extraordinary amount of data.

That doesn't mean your organization needs another dashboard.

Enflet turns media performance into business intelligence your teams can actually use, connecting audience, spend and advertising outcomes with what's happening across Amazon.

FOR THE MEDIA TEAM

Campaign performance, audiences, spend, optimization and activation detail.

FOR THE AMAZON TEAM

DSP performance in context with Sponsored Ads, sales, products, promotions and marketplace behavior.

FOR LEADERSHIP

What changed. Why it matters. What we're doing next.

Same data. Different questions. Clear answers.

Full-funnel Amazon media.

Audience Strategy

Use Amazon first-party signals and audience intelligence to build media around actual customer behavior.

Prospecting

Reach relevant audiences before they're actively searching for your products.

Retargeting

Reconnect with shoppers based on consideration and purchase behavior.

AMC-Powered Audiences

Use Amazon Marketing Cloud insights to develop and refine more sophisticated audience strategies.

Cross-Format Activation

Activate across relevant DSP inventory and formats based on the objective.

Measurement & Optimization

Continuously evaluate performance and shift investment toward the audiences, tactics and placements creating value.

One Amazon customer. One advertising strategy.

Sponsored Ads capture demand differently from DSP.

They shouldn't be managed as two unrelated universes.

Enflet looks across both, understanding how upper-funnel media, audience activation, branded demand, product-level performance and Sponsored Ads interact.

Enflet is not a generic programmatic shop that happens to offer Amazon DSP. We already live inside Amazon advertising and marketplace performance.

DSP creates and recaptures demand.

Beyond ROAS.

For established brands, the question isn't always:

“Did this ad generate a sale?”

Sometimes it's:

Who did we reach?
Were they new to the brand?
What happened after exposure?
How does consideration translate into purchase?
What happens across the customer journey?
Where is media creating incremental value?

Amazon DSP and AMC make more of those questions measurable.

Enflet makes the answers usable.

Built around your organization.

Business context

We start with the business: objectives, products, economics, seasonality, retail priorities and existing media strategy.

Media strategy

We translate those objectives into audiences, activation, investment and measurement.

Execution

Campaigns are launched, monitored and continuously optimized against agreed objectives.

Intelligence

Performance is interpreted alongside the broader Amazon business, rather than reported in isolation.

Communication

Your team gets consistent reporting, clear recommendations and senior-level strategic context.

Amazon Ads Verified Partner.

Enflet is an Amazon Ads Verified Partner, recognized within the Amazon Ads Partner Network.

Let's talk about what DSP can do for your brand.

Whether you're expanding beyond Sponsored Ads, evaluating your current DSP investment, or looking for a more connected Amazon advertising strategy, we'll start with the business problem.

Talk to Enflet