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PPC Managment
Profit Optimization
PnL Driven PPC Management
Your agency is growing your revenue. Nobody is growing your profit.
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Your agency is optimizing for the
wrong number
TACoS is a vanity metric
A 12% TACoS sounds great.
But if your COGS are high, your FBA fees just increased, and you're running a promotion, that 12% might mean you're losing money on every sale.
TACoS doesn't know that. Your agency doesn't either — because they've never seen your cost structure.
Scaling revenue and shrinking your margins at the same time
More spend. More sales. Less profit per unit.
It's the most common trap in Amazon PPC and almost no brand catches it until the numbers get uncomfortable. By then you've built a business that's busy but not profitable.
Most PPC agencies have never seen your COGS
Think about that. The people making daily decisions about where your ad dollars go have never looked at what it actually costs you to sell a unit. They're flying your plane without knowing how much fuel you have.
The metrics in your weekly report don't connect to your bank account
Impressions. Clicks. ROAS. ACoS. Spend. Revenue. None of these tell you if you made money this month. That's not an accident — it's how agencies protect themselves from being held to the only number that actually matters.
PPC isn't a marketing problem. It's a profit allocation problem.
The question isn't how much you spent or what your ROAS was. It's whether every dollar you put into ads came back as profit — and how to make more of them do that. That's what we're built to answer.
How We Work
Every PPC decision connected to your real numbers.
What you get in 30 days
1. PnL Dashboard Sync
We start by connecting your COGS to a live PnL dashboard. For the first time, every campaign, every ASIN, every keyword gets measured against actual unit economics — not ad platform metrics. This is the foundation everything else is built on.
2. Profit-Per-ASIN Mapping
Before we touch a single bid, we know which ASINs are profitable at current spend levels, which are breaking even, and which are actively losing money at scale. Most agencies find this out months into the engagement. We find it out in week one.
3. Bid and Budget Decisions Tied to Margin
We don't ask "what's the ROAS target?" We ask "what's the maximum we can spend on this ASIN and still hit your margin floor?" Every bid adjustment, every budget reallocation, every campaign structure decision is made against that number.
4. Reporting That Connects to Your Bank Account
Your monthly report shows you one thing clearly: did we improve your bottom line? Revenue, spend, COGS, fees, and net profit — in one view. No vanity metrics. No hiding behind impressions and click-through rates.
What You Get
What’s Included in Your PPC Partnership.
Full PPC management
Campaign builds, bid management, structure, search term optimization.
PnL dashboard synced with your COGS
Live unit economics across every ASIN.
Profit-per-ASIN mapping
Before any budget decisions are made.
Monthly reporting
Tied directly to net profit movement, not ad platform metrics.
A flat retainer
Never a percentage of your ad spend, which means we have no incentive to spend more of your money.
A team
that has seen your cost structure and makes every decision against it.
Who This Is For
What you get in 30 days
Brands doing real volume who are watching margins compress
Revenue is up. Profit isn't keeping pace. You have a suspicion your ad spend is part of the problem but your agency's reporting doesn't give you the visibility to confirm it. We will.
Brands whose agency reports metrics but never talks about profit
You get a weekly report full of numbers. None of them directly answer the question: did we make money this month? If that sounds familiar, you already know something needs to change.
Brands ready to scale — but only if the unit economics hold
You can grow. But not if every additional sale costs you margin. Before you pour more into ads you need to know exactly which ASINs can scale profitably and which ones can't. That's the first thing we tell you.
THE FLAT RETAINER DIFFERENCE
Most agencies charge a percentage of your ad spend. Think about what that incentivizes. Every time they increase your budget, they make more money — whether or not it improves your profit. Our flat retainer means one thing: the only way we win is if you do.
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No incentive to inflate your spend
No percentage skimmed off every dollar you put into ads
No conflict between what's good for our invoice and what's good for your margins
Flat monthly retainer. Scoped to your account.
No setup fee
$2,500–$6,000/month
Depends on catalog size and account complexity. Includes full PPC management, PnL dashboard setup, and monthly profit-focused reporting. No percentage of spend.
First month includes PnL dashboard build and full profit-per-ASIN baseline. You'll know more about your account after 30 days with us than you have in years.
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