The brand was working with a large agency that relied on one-size-fits-all strategies across every account. What might have looked efficient on paper was, in reality, continuously eroding performance and eating away at profitability. By the time Q4 —t he brand’s most critical season — arrived, profits had dropped to an unbearable point, making change not just necessary but urgent.

We redesigned the account from the ground up, aligning campaigns with actual business priorities.

A performance-driven ad plan focused on profitability while positioning the brand for long-term growth.

We tracked profitability at SKU-level to reallocate spend toward high-return opportunities.

We stepped in with a fully customized strategy, rebuilding campaign structures from the ground up and focusing on profitability first. Instead of cookie-cutter tactics, every decision was tailored to the brand’s goals, ensuring ad spend was allocated efficiently, key SKUs received priority, and performance trends were tracked in real time.

TACOS fell from 31% to 19%, directly improving margins.

The brand achieved an 11% YoY profit increase, reversing its downward trend.

This case shows how tailored strategies can drastically outperform standardized agency playbooks.